OUR STORY
About Us – dadada
There is nothing more precious than your baby’s firsts — that first hint of a smile, the joy of a first laugh, or the pride of witnessing those first wobbly steps. At dadada, we were born out of a desire to celebrate these priceless moments. With over 80 years of experience in the furniture industry, we’ve combined tradition and innovation to create modern nursery products that provide the perfect backdrop for your baby’s earliest milestones.
We recognize that today’s parents are navigating many responsibilities — raising safe, healthy children, making sustainable, thoughtful choices, and creating beautiful, modern spaces that support rest, learning, and play. Our young, inspired design team, in collaboration with world-class manufacturers, works passionately to merge forward-thinking design with exceptional craftsmanship to help parents meet these goals.
Our products are sustainably produced, rooted in nature, and created with deep respect for the planet’s resources. We use hardwoods that are free of lead and phthalates, apply non-toxic, baby-safe finishes, and uphold the highest industry standards to ensure the safety of your little ones. Every piece is made to last for generations, blending clean, modern lines with a sense of calm and sophistication that fits seamlessly into your home.
Our Story
Founded by the Segal Group, dadada was created to meet the growing need for well-designed, ethically constructed furniture for families who care about sustainability. Though we are a young company, our roots go back to 1932 — a legacy of family knowledge and craftsmanship that inspires our fresh, urban designs, all grounded in timeless Italian style.
Our cribs are proudly made in Italy, GREENGUARD Gold Certified, and every product we offer meets or exceeds JPMA and Bureau Veritas safety standards. We use advanced production technologies and maintain full control over our manufacturing processes through a dedicated team of safety specialists. Your baby’s safety — and your peace of mind — are our top priorities.
Designer Inspiration
There’s nothing more exciting than preparing for a new baby. Before the first giggle or coo, there’s a period of anticipation, dreaming… and nesting. Designing your baby’s first room is a once-in-a-lifetime opportunity, and we know how important it is to create a space that feels safe, nurturing, and beautiful.
Our design process begins with your experience in mind — how you’ll move through the room, what products you’ll reach for, and how to make those long nights and tender moments just a little easier, more comfortable, and uniquely yours.
When you imagine your nursery, how does it feel? Is it filled with soft, natural materials that are safe for your baby? Does it reflect your personal style and offer a sense of calm, even during 2am feedings? Do the crib, dresser, and rocking chair bring confidence and comfort as you care for your little one?
Whether your vision is classic or contemporary, there’s a thoughtfully crafted dadada piece ready to be part of it. While we wait for baby to arrive, let’s build the nursery of your dreams — together.
The Design Process
We start with your vision — imagining how the crib will look, the layout of the dresser, the artwork on the walls. Our designers combine your style with a steadfast commitment to safety and sustainability. We never compromise on quality, choosing long-lasting, eco-friendly materials that stand the test of time.
Functionality is key: we maximize storage in compact pieces, refine every detail for ease of use, and work closely with our Italian factory, whose near-century of experience ensures that every product lives up to our shared dream — and your high standards.
Looking to the Future
Our inspiration is rooted not only in today’s needs but also in the future we hope to create. The beauty of the earth, its resources, and the urgency to protect them — from clean water to open spaces — all inform our approach. We’re guided by the human spirit, not just market trends, and strive to create pieces that reflect this mindset.
These values are woven into every design decision — from materials to colors and techniques. The result is a collection designed for long-term use, with a minimalist, timeless aesthetic that reflects responsible, conscious living.
At dadada, we believe in furniture that grows with your family, reflects your values, and supports you through every beautiful first.
